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The state of India’s Rental and Housing market: A reflection in lieu of National Consumer Rights Day.

It’s National Consumer Rights Day, and in lieu of this occasion, let us reflect on the evolving dynamics of India’s rental and housing industry. When one thinks of “home”, most envision a calm, serene atmosphere that truly transforms their house into a haven—complete with children, pets, plants, and anything that adds life to an otherwise stale four walled space. This sector however, fundamental to millions of Indians, is currently experiencing critical challenges and shifts, shaping the experiences of both tenants and landlords.



Rental Growth Moderation Amid Rising Housing Supply.


In 2024, the rental growth in India’s top cities showed signs of slowing, with rates moderating to a 2-4% increase in Q2 compared to the 4-9% surge in Q1, as reported by Anarock Property Consultants. This deceleration stems from a substantial uptick in housing supply, particularly in cities like Hyderabad and Bengaluru, where thousands of new units entered the market.



Hyderabad alone added 34,770 homes, stabilizing rents and offering some relief to tenants. Yet, this stabilization hasn’t entirely addressed the affordability crisis, as certain pockets still experience elevated rental rates due to sustained demand for premium properties.


Challenges Faced by Tenants in an Uneven Market.


Despite these shifts, tenants face an increasingly precarious situation. A recent MSN report highlights troubling practices by landlords, such as shortening lease periods to frequently renegotiate rents, leveraging eviction threats to coerce higher payments, and imposing discriminatory screening processes.



These behaviors, combined with a lack of robust legal enforcement, create significant financial and emotional strain for renters. For many, navigating the urban rental market has become an arduous task, especially as landlords assert more control in an undersupplied affordable housing segment.


Legal Protections and Their Limitations.


Legal frameworks like the Rent Control Acts in various states aim to protect tenants, yet they often fall short in enforcement. Tenants have rights to fair agreements, eviction protocols, and transparent communication, but lack of awareness about these protections frequently leaves them vulnerable. Landlords, too, face their share of challenges, including inconsistent regulations and difficulty in addressing delinquent tenants. The introduction of the Model Tenancy Act, 2021, was a step toward balancing these interests, but its implementation remains uneven across states, limiting its effectiveness in reforming the rental ecosystem.


Changing Preferences of Urban Renters.


Another critical factor influencing the housing market is the growing preference for flexibility and mobility among younger generations. Many urban dwellers now prioritize renting over owning, a trend driven by rising property prices and the desire for lifestyle adaptability. However, this increased demand for rental properties has inadvertently exacerbated tenant-landlord conflicts, as landlords capitalize on high demand to impose unfair terms.


Economic Disparities and Affordable Housing Scarcity.


Simultaneously, the rental market reflects broader societal issues, including rising inflation and economic disparities. While premium housing supply has surged, affordable housing remains scarce, underscoring the need for more targeted government interventions. Schemes like Pradhan Mantri Awas Yojana, aimed at expanding affordable housing, hold promise but require accelerated implementation to address the growing demand.


Final Thoughts.


The future of India’s rental and housing market hinges on fostering a transparent and fair ecosystem. Policymakers must ensure robust implementation of tenant protections and provide incentives for landlords to adopt ethical practices. Tenants, on their part, should be educated about their rights and empowered to challenge exploitative behaviors. On this National Consumer Rights Day, the call to action is clear: India needs a housing market that is not only dynamic but also just, equitable, and reflective of the nation’s socio-economic aspirations.


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